In AIDA’s view, promotion efforts are also linked with the constant engagement with investors which are already present in Albania. By offering effective services and keeping the communication channels open, AIDA gains trust, visibility and credibility for other potential investors which will engage with us for their plans of investing in Albania.
One of AIDA’s objectives is to provide investors with information on the best ways to deal with the impact of Covid-19. In continuous communication with EBRD, the team of the Investment promotion & After Care servicing at AIDA, has completed the "Know How to… in a Crisis" programme, developed and offered by EBRD.
The Know How to… in a Crisis advisory programme has been developed to provide practical information and vital resources on how to manage and survive as a business through crisis situations such as the COVID-19 pandemic. The programme will provide critical 'know-how' and business tools to micro, and small business in 30 economies where the EBRD invest. They are designed to respond to your key questions and learning needs.
The programme includes the following five 30-minute e-learning modules, as well as a regularly updated library of resources and tools:
- Crisis Management: Your customers and suppliers
- Crisis Management: Financial management essentials
- Crisis Management: Financing your firm
- Crisis Management: Your staff: your key asset
- Crisis Management: Management and leadership challenges
In alignment with AIDA’s direct communication and ongoing assistance to businesses, as well as taking into consideration that not all businesses and their respective personnel might have access to the original source of these modules, AIDA aims to facilitate the access of enterprises to these vital resources and tools, as well as distribute and transmit them to businesses through other more direct mediums (which might be in the form of training sessions, brochures, presentations, webinars, etc.). For this purpose, AIDA has adapted each module of the EBRD programme into preliminary brochure and presentation formats to be distributed to a wider audience.
AIDA has also been engaged in following webinars of various topics which cover a series of industries, in order to gain better insight on the developments in the world and in order to spread this information to our investors.